As the Brand and Creative Strategist for Al-Terra, I am responsible for both internal and external brand positioning and storytelling. My role is dynamic and adaptable, involving a diverse range of roles and responsibilities. I manage company communication channels, provide writing and marketing support, explore opportunities through social media and the web, and assist project teams with their initiatives.
I joined Al-Terra in 2023 after spending many years as an in-house designer for a provincial art museum. Where my expertise lay in exhibition design, wayfinding, and publishing. Since 2009, I have taught design and marketing courses at various public institutions, including my current role as an adjunct instructor at SAIT through their extended studies program. When I started at Al-Terra, I had no idea how well my diverse skill set would align with the company’s needs. I love that my role allows me to use my experience in teaching, mentoring, marketing, publishing, and experiential design every day.
Design is thinking made visual.”