As the Brand and Creative Strategist for Al-Terra, I am responsible for both internal and external brand positioning and storytelling. My role is dynamic and adaptable, involving a diverse range of roles and responsibilities. I manage company communication channels, provide writing and marketing support, explore opportunities through social media and the web, and assist project teams with their initiatives.
I joined Al-Terra in 2023 after spending many years as an in-house designer for a provincial art museum where my expertise lay in exhibition design, wayfinding, and publishing. Since 2009, I have also worked as an instructor teaching design and marketing courses at various public institutions, including my current role as an adjunct instructor at SAIT through their extended studies program. In addition to my Design degree, I have diplomas and certificates in Graphic Design, Photography, Digital Imaging, Applied Communications, and Web Design. When I started at Al-Terra, I had no idea how well my diverse skill set would align with the company’s needs. I love that my role allows me to use my experience and expertise in teaching, mentoring, marketing, publishing, and experiential design every day.
Design is thinking made visual.”