The Jasper Avenue New Vision project was a joint venture with DIALOG. Using an innovative approach the design team developed a balance for modal hierarchy within in the corridor, while maintaining service for vehicular travel.

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Jasper Avenue New Vision

This project was a DIALOG / Al-Terra Joint Venture to provide design, tender, construction supervision, and contract administration for the City of Edmonton’s Jasper Avenue New Vision Phase 2 project. The scope of work includes concept planning for the 2.6 km corridor, as well as preliminary and detailed design for construction of a portion of Jasper Avenue, from 100 Street to 97 Street, and 97 Street, from Jasper Avenue to 102 Avenue.

Jasper Avenue is recognized as an important cultural, social, and economic centre for the City of Edmonton, and is designated as a main city street. As such, the vision for this project was to transform the Avenue into an attractive and vibrant people place, while maintaining its importance as a transportation link. The revitalization of Jasper Avenue’s streetscape is seen as a catalyst to private sector redevelopment, a symbol of the vitality of downtown, and is a place all Edmontonians can be proud of.

Video courtesy of PCL Construction

The Jasper Avenue streetscape had largely reached the end of its useful life cycle and needed a renewal to improve pedestrian functionality and movement, and to bring a renewed sense of place to Jasper Avenue. A 2011 City of Edmonton report outlined the City’s intent to unify Jasper Avenue from end to end with a consistent pedestrian-focused streetscape typology. The corridor was divided into sections for design and construction and Phase 2 began with design work in 2018 with construction taking place from 2019 to 2022.

An extensive public consultation process using the Construction Consulting General Contractor (CCGC) delivery method, included many high-profile stakeholders. The final design was developed as a result of the Public feedback was received, the evaluation of existing technical constraints, and alignment with City of Edmonton plans and policies.

All modes of transportation were considered and accommodated – transit, passenger vehicles, bicycles, goods delivery vehicles, and above all, pedestrians. The project included a narrowed roadway, a new wider shared-use pathway for pedestrians and cyclists, new planting and landscape enhancements that included structural soil cells to enable street trees to flourish, inclusive custom seating, and a refined streetscape and public realm.

Drone image of the Jasper Avenue New Vision project phase II.

The Jasper Avenue streetscape was designed to improve pedestrian functionality and movement it was also intended to bring a renewed sense of place.

Edmonton's Jasper Avenue New Vision project included a narrowed roadway, a new wider shared-use pathway for pedestrians and cyclists, and new planting and landscape enhancements that include structural soil cells enabling street trees to flourish.

The revitalization of Jasper Avenue’s streetscape is seen as a catalyst to private sector redevelopment, a symbol of the vitality of downtown, and is a place all Edmontonians can be proud of.

The Jasper Avenue New Vision project goal sought to improve the pedestrian realm with wider sidewalks, space for furnishings and greater separation to vehicular traffic while maintaining an average of 20,000 vehicles per day.

Features of the Jasper Avenue New Vision project implemented soil cells to promote a healthy tree canopy and updated furnishings and seating alongside new plantings and landscape enhancements, resulting in a generous and inviting public realm space.

Part of the Jasper Avenue New Vision project addressed an immediate need to rehabilitate the City-owned Edmonton Convention Centre, which extends underneath Jasper Avenue.

The Jasper Avenue New Vision project included inclusive custom seating and a refined streetscape and public realm.

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